[Other] Role of AI in enhancing customer engagement, loyalty and loyalty programme performance

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kathytran3 Post time 2025-3-21 12:09:30 | |Read mode
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journalㄩHandbook of Research on Customer Loyalty

AuthorsㄩChoukri Menidjel; Linda D. Hollebeek; Anu Leppiman; Iivi Riivits-Arkonsuo

Published dateㄩ2022-7-19

DOIㄩ10.4337/9781800371637.00032

PDF linkㄩhttps://www.elgaronline.com/view ... 781800371637-33.xml

Article linkㄩhttps://doi.org/10.4337/9781800371637.00032

Article SourceㄩEdward Elgar Publishing


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