[Other] Role of AI in enhancing customer engagement, loyalty and loyalty programme performance

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kathytran3 Post time 2025-3-21 12:57:53 | |Read mode

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journal：Handbook of Research on Customer Loyalty

Authors：Choukri Menidjel; Linda D. Hollebeek; Anu Leppiman; Iivi Riivits-Arkonsuo

Published date：2022-7-19

DOI：10.4337/9781800371637.00032

PDF link：https://www.elgaronline.com/view ... 781800371637-33.xml

Article link：https://doi.org/10.4337/9781800371637.00032

Article Source：Edward Elgar Publishing。

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