[Other] Impact of sensory marketing on brand loyalty and consumers purchase intention: a quantitative study in the QSR industry

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hajidcelisges Post time 2026-3-6 00:45:50 | Show all posts |Read mode
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Revista: International Journal of Business and Globalisation.

Autores: Sunaina Kothari; Meenakshi Sharma.

Fecha de publicaci車n: 2024.

DOI: 10.1504/ijbg.2024.142437.

Enlace PDF: http://www.inderscienceonline.co ... 4/IJBG.2024.142437.

Enlace del art赤culo: https://doi.org/10.1504/ijbg.2024.142437.

Fuente del art赤culo: Editores de Inderscience .


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