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[Emerald] Exploring technology, organization and environmental factors driving firms generative AI adoption intention: the moderating role of trans-parasocial relation

AceVo0409 Post time 2026-5-7 11:33:01 | Show all posts |Read mode
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journalㄩJournal of Business & Industrial Marketing

AuthorsㄩChunlin Yuan; Yajing Yin; Shuman Wang; Zeran Zhang; Hakil Moon

Published dateㄩ2025-7-2

DOIㄩ10.1108/jbim-04-2024-0257

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0257/full/xml

Article linkㄩhttps://doi.org/10.1108/jbim-04-2024-0257

Article SourceㄩEmerald﹝


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