[Taylor&Francis] The Effects of Social Interaction and Brand Engagement in Metaverse Brand Stores on Consumer Enjoyment, Satisfaction, and Purchase Intentions

Researcher15 Post time 6 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Interactive Advertising

AuthorsㄩHaneul Jang; Yeonsoo Kim

Published dateㄩ2026-1-2

DOIㄩ10.1080/15252019.2025.2562215

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/15252019.2025.2562215

Article linkㄩhttps://doi.org/10.1080/15252019.2025.2562215

Article SourceㄩInforma UK Limited


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