[Elsevier] The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video

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journalㄩComputers in Human Behavior

AuthorsㄩQuanQuan Liu; Sae-Kyung Yu; YaTing Yang

Published dateㄩ2024-1-

DOIㄩ10.1016/j.chb.2023.107969

PDF linkㄩhttps://www.sciencedirect.com/sc ... 747563223003205/pdf

Article linkㄩhttps://doi.org/10.1016/j.chb.2023.107969

Article SourceㄩElsevier BV


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