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[Emerald] AI-disclosure and brand modernity: the role of ※AI=novelty§ lay belief

knthanh Post time 2026-8-16 11:31:10 | Show all posts |Read mode
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journalㄩJournal of Product & Brand Management

AuthorsㄩQing Xia; Xianan He; Siyu Gong

Published dateㄩ2025-7-3

DOIㄩ10.1108/jpbm-11-2024-5575

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-5575/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-11-2024-5575

Article SourceㄩEmerald﹝


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Georgee Senior Member
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