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[Emerald] Perceived authenticity of social media influencers: scale development and validation

KimKhang123 Post time Yesterday 21:01 | Show all posts |Read mode
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journalㄩJournal of Research in Interactive Marketing

AuthorsㄩJung Ah Lee; Matthew S. Eastin

Published dateㄩ2021-10-15

DOIㄩ10.1108/jrim-12-2020-0253

PDF linkㄩhttps://www.emerald.com/insight/ ... -2020-0253/full/xml

Article linkㄩhttps://doi.org/10.1108/jrim-12-2020-0253

Article SourceㄩEmerald﹝


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Georgee Post time Yesterday 21:01 | Show all posts

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