[Emerald] Blending the past and present: why and when brand revitalization and retro branding strategies are effective in heritage branding

aarenphan0711 Post time Yesterday 22:28 | Show all posts |Read mode
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journalㄩEuropean Journal of Marketing

AuthorsㄩPei-Chi Chen; Hsuan-Yi Chou

Published dateㄩ2025-10-22

DOIㄩ10.1108/ejm-03-2024-0169

PDF linkㄩhttps://www.emerald.com/ejm/arti ... -03-2024-0169en.pdf

Article linkㄩhttps://doi.org/10.1108/ejm-03-2024-0169

Article SourceㄩEmerald


Remarkㄩ10

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