[Elsevier] From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩJuan Miguel Alc芍ntara-Pilar; Mar赤a Eugenia Rodriguez-L車pez; Zoran Kalini; Francisco Li谷bana-Cabanillas

Published dateㄩ2024-5-

DOIㄩ10.1016/j.jretconser.2024.103709

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698924000055/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2024.103709

Article SourceㄩElsevier BV


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