[Elsevier] The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications

ArchieNguyen Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Business Research

AuthorsㄩColleen P. Kirk; Julian Givi

Published dateㄩ2025-1-

DOIㄩ10.1016/j.jbusres.2024.114984

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296324004880/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2024.114984

Article SourceㄩElsevier BV﹝


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