[Elsevier] How do e-commerce anchors' characteristics influence consumers* impulse buying? An emotional contagion perspective

haiannh06 Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩLi Li; Xiaoting Chen; Peng Zhu

Published dateㄩ2024-1-

DOIㄩ10.1016/j.jretconser.2023.103587

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698923003387/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2023.103587

Article SourceㄩElsevier BV﹝


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