[Elsevier] Digital human calls you dear: How do customers respond to virtual streamers* social-oriented language in e-commerce livestreaming? A stereotyping perspective

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩRuiqi Yao; Guijie Qi; Zhiqiang Wu; Hua Sun; Dongfang Sheng

Published dateㄩ2024-7-

DOIㄩ10.1016/j.jretconser.2024.103872

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698924001681/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2024.103872

Article SourceㄩElsevier BV﹝


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