[Other] The Impact of Chapter Progress Bars on Purchase Intention in Video-Based Influencer Marketing: Consumer Impatience Perspective

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journalㄩService Science

AuthorsㄩBo Yang; Zhe Zhang; Xiucheng Fan

Published dateㄩ2025-12-

DOIㄩ10.1287/serv.2024.0172

PDF linkㄩhttps://pubsonline.informs.org/doi/pdf/10.1287/serv.2024.0172

Article linkㄩhttps://doi.org/10.1287/serv.2024.0172

Article SourceㄩInstitute for Operations Research and the Management Sciences (INFORMS)﹝


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