[Elsevier] A brand is forever! A framework for revitalizing declining and dead brands

ngocbichnguyen Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩBusiness Horizons

AuthorsㄩSunil Thomas; Chiranjeev Kohli

Published dateㄩ2009-7-

DOIㄩ10.1016/j.bushor.2009.03.004

PDF linkㄩhttps://www.sciencedirect.com/sc ... 007681309000342/pdf

Article linkㄩhttps://doi.org/10.1016/j.bushor.2009.03.004

Article SourceㄩElsevier BV﹝


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