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[IGI] The Impact of Big Data on Customer Satisfaction Through Marketing

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ricky.ricko Post time 2026-8-16 05:22:56 | Show all posts |Read mode
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journalㄩAdvances in Marketing, Customer Relationship Management, and E-Services

AuthorsㄩCristina P谷rez-P谷rez; Rub谷n lvarez-Foronda; Jos谷-Luis Rodr赤guez-S芍nchez

Published dateㄩ2023-2-24

DOIㄩ10.4018/978-1-6684-6454-0.ch001

PDF linkㄩhttps://www.igi-global.com/viewtitle.aspx?TitleId=322190

Article linkㄩhttps://doi.org/10.4018/978-1-6684-6454-0.ch001

Article SourceㄩIGI Global﹝


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