[IGI] Predictive Consumer Segmentation in Anti-Crisis Strategizing of the Hotel and Restaurant Business

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journal：Insights on Consumer Psychology in the Digital Landscape

Authors：Liudmyla Bovsh; Larisa Hopkalo; Alla Rasulova; Nataliia Jgutashvili; Tetiana Sydorenko

Published date：2025-8-29

DOI：10.4018/979-8-3373-2424-1.ch014

PDF link：https://www.igi-global.com/viewtitle.aspx?TitleId=388802

Article link：https://doi.org/10.4018/979-8-3373-2424-1.ch014

Article Source：IGI Global Scientific Publishing。

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[IGI] Predictive Consumer Segmentation in Anti-Crisis Strategizing of the Hotel and Restaurant Business