[Elsevier] Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

hagiang Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩMeilian Qin; Kan Jiang; Xiaoning Bao

Published dateㄩ2026-4-

DOIㄩ10.1016/j.jretconser.2026.104772

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698926000524/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2026.104772

Article SourceㄩElsevier BV﹝


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