[Elsevier] [Full book]Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement

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journalㄩJournal of Business Research

AuthorsㄩRipinka Koli Patil; Dan Hamilton Rice

Published dateㄩ2026-10-

DOIㄩ10.1016/j.jbusres.2026.116354

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296326003899/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2026.116354

Article SourceㄩElsevier BV﹝


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