[Other] Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

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SimonH1 Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩMarketing Science

AuthorsㄩIlya Morozov; Anna Tuchman

Published dateㄩ2024-9-

DOIㄩ10.1287/mksc.2023.0138

PDF linkㄩhttps://pubsonline.informs.org/doi/pdf/10.1287/mksc.2023.0138

Article linkㄩhttps://doi.org/10.1287/mksc.2023.0138

Article SourceㄩInstitute for Operations Research and the Management Sciences (INFORMS)﹝


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