[Other] Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

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journal：Marketing Science

Authors：Ilya Morozov; Anna Tuchman

Published date：2024-9-

DOI：10.1287/mksc.2023.0138

PDF link：https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2023.0138

Article link：https://doi.org/10.1287/mksc.2023.0138

Article Source：Institute for Operations Research and the Management Sciences (INFORMS)。

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[Other] Where Does Advertising Content Lead You? We Created a Bookstore to Find Out Copy