[Emerald] Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers Closed
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Reward10points
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When benevolence backfires: trusttransfer in Chinese live streaming commerce
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Brand experiences and repurchase intention in the financial advisory industry: a South African perspective
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Drivers of user engagement with FinTech: a cross-country analysis in digitally mature markets
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Reframing responsible GenAI as ethical fit: integrating human collaboration, trust and dynamic capabilities for sustainable business performance
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The interplay of employee perceptions of CSR dimensions and intention to stay: role of satisfaction and pride
