[Emerald] Tourism e-commerce live streaming: the effects of live streamer authenticity on purchase intention

Simonnlee Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩTourism Review

AuthorsㄩYun Liu; Xin Sun

Published dateㄩ2024-7-2

DOIㄩ10.1108/tr-04-2023-0245

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-0245/full/xml

Article linkㄩhttps://doi.org/10.1108/tr-04-2023-0245

Article SourceㄩEmerald﹝


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