[Elsevier] Using generative artificial intelligence (GenAI) in marketing: Development and practices

 Close Closed
mkt_research Post time 4 day(s) ago | Show all posts |Read mode
Reward10points

journalㄩJournal of Business Research

AuthorsㄩHau-Ling Chan; Tsan-Ming Choi

Published dateㄩ2025-3-

DOIㄩ10.1016/j.jbusres.2025.115276

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296325000992/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2025.115276

Article SourceㄩElsevier BV﹝


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Junior Member
  • post

  • reply

  • points

    40


Return to the list