[Elsevier] Using generative artificial intelligence (GenAI) in marketing: Development and practices

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journalㄩJournal of Business Research

AuthorsㄩHau-Ling Chan; Tsan-Ming Choi

Published dateㄩ2025-3-

DOIㄩ10.1016/j.jbusres.2025.115276

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296325000992/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2025.115276

Article SourceㄩElsevier BV﹝


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