[Wiley] Exploring Consumer Responses toAI©Generated Visual Marketing Content: A Dual©Process Theory Perspective

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journal£ºInternational Journal of Consumer Studies

Authors£ºChunfeng Chen; Depeng Zhang; Lu Zhu; Fenghua Zhang

Published date£º2025-9-

DOI£º10.1111/ijcs.70121

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.70121

Article link£ºhttps://doi.org/10.1111/ijcs.70121

Article Source£ºWiley¡£


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