[Elsevier] Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

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journal：Journal of Retailing and Consumer Services

Authors：Jasper David Brüns; Martin Meiner

Published date：2024-7-

DOI：10.1016/j.jretconser.2024.103790

PDF link：https://www.sciencedirect.com/sc ... 969698924000869/pdf

Article link：https://doi.org/10.1016/j.jretconser.2024.103790

Article Source：Elsevier BV。

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[Elsevier] Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity Copy