[Elsevier] Reaching for the stars: DingTalk and the Multi-platform creativity of a ‘one-star’ campaign on Chinese social media

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journal：Discourse, Context & Media

Authors：Xiaoping Wu; Richard Fitzgerald

Published date：2021-12-

DOI：10.1016/j.dcm.2021.100540

PDF link：https://www.sciencedirect.com/sc ... 211695821000763/pdf

Article link：https://doi.org/10.1016/j.dcm.2021.100540

Article Source：Elsevier BV。

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[Elsevier] Reaching for the stars: DingTalk and the Multi-platform creativity of a ‘one-star’ campaign on Chinese social media Copy