[Springer] Augmenting the reality of decision-making: Comparing and combining product experiences* influence on choice difficulty and mental imagery

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Ven, M., Douc谷, L., Willems, K. et al. Augmenting the reality of decision-making: Comparing and combining product experiences* influence on choice difficulty and mental imagery. Electron Markets 35, 54 (2025). https://doi.org/10.1007/s12525-025-00801-y
Published : 17 June 2025




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