[Wiley] The Impact of Danmaku Ritual Types on User Digital Engagement in Video咕ased Social Media: The Moderating Role of Influencer Types and Domains

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journalㄩPsychology & Marketing

AuthorsㄩXuebing Dong; Biao Wang; Wenting Chu; Raffaele Filieri; Junyun Liao

Published dateㄩ2025-10-

DOIㄩ10.1002/mar.70003

PDF linkㄩhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.70003

Article linkㄩhttps://doi.org/10.1002/mar.70003

Article SourceㄩWiley


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