[Elsevier] Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩMuhammad Shahzeb Fayyaz; Amir Zaib Abbasi; Sanjeev Kumar; Ammar Qureshi; Khalil Hussain; Lakhi Muhammad

Published dateㄩ2025-7-

DOIㄩ10.1016/j.jretconser.2025.104309

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698925000888/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2025.104309

Article SourceㄩElsevier BV


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