[Elsevier] The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩQuan Xiao; Weiling Huang; Lu Qu; Xia Li

Published dateㄩ2025-1-

DOIㄩ10.1016/j.jretconser.2024.104136

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698924004326/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2024.104136

Article SourceㄩElsevier BV


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