[IGI] Brand Resonance and Brand Equity Construction Through Early Adopters

thaonguyen1001 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩBrand Creation and Management in the Phygital Era

AuthorsㄩAnna Serena Latre; M. Dolores M谷ndez-Aparicio; Ana Isabel Jim谷nez-Zarco

Published dateㄩ2025-5-29

DOIㄩ10.4018/979-8-3373-0948-4.ch003

PDF linkㄩhttps://www.igi-global.com/viewtitle.aspx?TitleId=381578

Article linkㄩhttps://doi.org/10.4018/979-8-3373-0948-4.ch003

Article SourceㄩIGI Global


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