[Emerald] From donations to devotion: how cause-related marketing frames drive brand evangelism through cognitive and social pathways in hospitality

thaonguyen1001 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Contemporary Hospitality Management

AuthorsㄩMahnaz Mansoor; Tariq Iqbal Khan; Farooq Ahmed Jam; Manswr Alasmari

Published dateㄩ2025-10-22

DOIㄩ10.1108/ijchm-02-2025-0233

PDF linkㄩhttps://www.emerald.com/ijchm/ar ... -02-2025-0233en.pdf

Article linkㄩhttps://doi.org/10.1108/ijchm-02-2025-0233

Article SourceㄩEmerald


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Sweetums33 Post time 3 day(s) ago | Show all posts

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