[Emerald] Online brand community engagement and brand evangelism: the role of age, gender and membership number

thaonguyen1001 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Product & Brand Management

AuthorsㄩMin Prasad Bhandari; Charan Bhattarai; Gary Mulholland

Published dateㄩ2024-4-10

DOIㄩ10.1108/jpbm-02-2023-4373

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-4373/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-02-2023-4373

Article SourceㄩEmerald


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rdoca Post time The day before yesterday 04:33 | Show all posts

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