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[Emerald] Make your fans mine: the effects of value co-creation with idols on brand advocacy

thaonguyen1001 Post time 3 day(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-06-14 21:25
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journalㄩJournal of Product & Brand Management

AuthorsㄩRui-Xiao Li; Pei-San Lo; Eugene Cheng-Xi Aw; Yet-Mee Lim; Garry Wei-Han Tan

Published dateㄩ2026-3-26

DOIㄩ10.1108/jpbm-07-2024-5345

PDF linkㄩhttps://www.emerald.com/jpbm/art ... -07-2024-5345en.pdf

Article linkㄩhttps://doi.org/10.1108/jpbm-07-2024-5345

Article SourceㄩEmerald﹝


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rdoca Post time The day before yesterday 04:32 | Show all posts

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