[Emerald] Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity involvement

thaonguyen1001 Post time 3 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Product & Brand Management

AuthorsㄩTimmy H. Tseng; Han-Yu Wang

Published dateㄩ2023-7-26

DOIㄩ10.1108/jpbm-03-2022-3892

PDF linkㄩhttps://www.emerald.com/insight/ ... -2022-3892/full/xml

Article linkㄩhttps://doi.org/10.1108/jpbm-03-2022-3892

Article SourceㄩEmerald


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