[Elsevier] Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions

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journalㄩJournal of Retailing

AuthorsㄩAtmadeep Mukherjee; Scot Burton; Ronn J. Smith; Pramod Iyer

Published dateㄩ2024-12-

DOIㄩ10.1016/j.jretai.2024.09.001

PDF linkㄩhttps://www.sciencedirect.com/sc ... 022435924000538/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretai.2024.09.001

Article SourceㄩElsevier BV


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