[Taylor&Francis] Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty

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journalㄩJournal of Global Marketing

AuthorsㄩNitin Sachdeva; Neena Sondhi

Published dateㄩ--

DOIㄩ10.1080/08911762.2026.2635507

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/08911762.2026.2635507

Article linkㄩhttps://doi.org/10.1080/08911762.2026.2635507

Article SourceㄩInforma UK Limited


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