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[Taylor&Francis] Value co-creation through consumer brand engagement with mobile applications

thaonguyen1001 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-06-17 19:22
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journalㄩJournal of Marketing Communications

AuthorsㄩEnping (Shirley) Mai; Erik C. Taylor; Trang P. Tran

Published dateㄩ--

DOIㄩ10.1080/13527266.2025.2599506

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2025.2599506

Article linkㄩhttps://doi.org/10.1080/13527266.2025.2599506

Article SourceㄩInforma UK Limited﹝


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aellie Post time 1 hour(s) ago | Show all posts

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