[Other] Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries

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journalㄩJournal of Sport Management

AuthorsㄩChristian Weisskopf; Sebastian Uhrich

Published dateㄩ2024-7-1

DOIㄩ10.1123/jsm.2023-0245

PDF linkㄩhttps://journals.humankinetics.c ... /4/article-p271.xml

Article linkㄩhttps://doi.org/10.1123/jsm.2023-0245

Article SourceㄩHuman Kinetics


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