[Taylor&Francis] Influencer marketing and purchase intentions among generation Z in emerging markets: A regional consumer context

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journalㄩJournal of Marketing Communications

AuthorsㄩJusuf Zeqiri; Kimberly Gleason; Raluca Dania Todor; Florinda Zegullaj

Published dateㄩ--

DOIㄩ10.1080/13527266.2026.2667896

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/13527266.2026.2667896

Article linkㄩhttps://doi.org/10.1080/13527266.2026.2667896

Article SourceㄩInforma UK Limited


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