[Taylor&Francis] Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility

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journalㄩJournal of Global Fashion Marketing

AuthorsㄩMudita Sinha; Mallika Srivastava

Published dateㄩ2025-7-3

DOIㄩ10.1080/20932685.2024.2441768

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/20932685.2024.2441768

Article linkㄩhttps://doi.org/10.1080/20932685.2024.2441768

Article SourceㄩInforma UK Limited


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