[Other] Evaluating the relative effect of Instagram and celebrity influencers on brand attitude and purchase intention among Generation-Z: a fashion industry perspective

BJ030 Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Internet Marketing and Advertising

AuthorsㄩHimanshi Sharma; M.A. Sanjeev; Thangaraja Arumugam; Abhishek Ray

Published dateㄩ2025--

DOIㄩ10.1504/ijima.2025.147547

PDF linkㄩhttp://www.inderscienceonline.co ... 4/IJIMA.2025.147547

Article linkㄩhttps://doi.org/10.1504/ijima.2025.147547

Article SourceㄩInderscience Publishers


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