[Other] 10.1007/s10660-025-09956-4

mthu Post time 1 hour(s) ago | Show all posts |Read mode
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Zhipeng Zhang & Liyi Zhang, 2026. "How do online celebrities attract consumers? an EEG study on consumers* neural engagement in short video advertising," Electronic Commerce Research, Springer, vol. 26(2), pages 1643-1669, April.DOI: 10.1007/s10660-025-09956-4



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