[Elsevier] Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry

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journal：International Journal of Hospitality Management

Authors：Laiba Ali; Faizan Ali; Moh’d Juma Abdalla; Salman Alotaibi

Published date：2025-10-

DOI：10.1016/j.ijhm.2025.104318

PDF link：https://www.sciencedirect.com/sc ... 278431925002415/pdf

Article link：https://doi.org/10.1016/j.ijhm.2025.104318

Article Source：Elsevier BV。

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[Elsevier] Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry Copy