[Elsevier] From visuals to value: leveraging generative AI to explore the economic implications of movie poster

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journalㄩJournal of Business Research

AuthorsㄩYoungjun Kim; Hye-Jin Kim; Keeyeon Ki-cheon Park

Published dateㄩ2025-9-

DOIㄩ10.1016/j.jbusres.2025.115498

PDF linkㄩhttps://www.sciencedirect.com/sc ... 148296325003212/pdf

Article linkㄩhttps://doi.org/10.1016/j.jbusres.2025.115498

Article SourceㄩElsevier BV


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