[Other] Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework

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journalㄩIndian Journal of Marketing

AuthorsㄩAakansha Dahiya; Poonam Bhatt; Ashish Kumar; Saurabh Kant

Published dateㄩ--

DOIㄩ10.17010/ijom/2025/v55/i8/175210

PDF linkㄩhttps://indianjournalofmarketing ... nload/175210/117468

Article linkㄩhttps://doi.org/10.17010/ijom/2025/v55/i8/175210

Article SourceㄩAssociated Management Consultants,  PVT., Ltd.


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