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[Elsevier] Facing left or right? How logo direction shapes brand heritage and future perceptions

annabeldong394 Post time 1 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-06-21 19:29
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journal：Journal of Retailing and Consumer Services

Authors：Xue Huang; Lefa Teng; Wei Song; Lianne Foti; Yifan Huang

Published date：2026-8-

DOI：10.1016/j.jretconser.2026.104868

PDF link：https://www.sciencedirect.com/sc ... 969698926001499/pdf

Article link：https://doi.org/10.1016/j.jretconser.2026.104868

Article Source：Elsevier BV。


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