[Taylor&Francis] AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming

bhmhdl Post time 5 day(s) ago | Show all posts |Read mode
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journalㄩInternational Journal of Human每Computer Interaction

AuthorsㄩJingyan Gao; Xijie Zhao; Mengfan Zhai; Duo Zhang; Gang Li

Published dateㄩ2025-1-2

DOIㄩ10.1080/10447318.2023.2299900

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2299900

Article linkㄩhttps://doi.org/10.1080/10447318.2023.2299900

Article SourceㄩInforma UK Limited


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